营销是公司确定客户可能感兴趣的产品或服务的过程，以及用于销售，通讯和业务发展的策略。该计划使您对营销的相关性和必要性有一个全面的了解。将向您介绍营销理论，营销组合以及营销的当前问题和未来趋势，并面临许多相关问题，包括品牌，客户关系管理，电子营销和绿色营销。您还将发展对主题的客观见解，并了解营销决策过程。
Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.<br><br>Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:<br><br>marketing theory<br>marketing mixes<br>current issues and future trends of marketing.<br><br>At the same time, you will engage with a number of relevant issues, including:<br><br>branding<br>customer relationship management<br>digital marketing<br>green marketing.<br>Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.<br><br>Start Date: October 2024 Duration: One year