数字革命导致参与通信的组织的数量和类型不断扩大。以前，广告通常仅限于大型商业组织，但是，现在需要拥有强大的网络形象。各种组织在与客户，公众和其他受众进行交流方面必须变得更加专业。市场营销传播理学硕士将为您提供扎实的市场营销基础，同时也使您可以定位为市场营销传播专家。无论您选择继续在代理机构工作，在内部作为沟通团队的一员还是作为自由顾问，该课程将帮助您获得在该领域自信地建立自己所需要的技能和见识。
This course develops thinking skills and will give you a general introduction to marketing with a focus on marketing communications. It is suitable for students wishing to work in a marketing communications agency or as a communications specialist, whatever your background or UG degree subject area. The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences. The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.