数字革命导致参与通信的组织的数量和类型不断扩大。以前，广告通常仅限于大型商业组织，但是，现在需要拥有强大的网络形象。各种组织在与客户，公众和其他受众进行交流方面必须变得更加专业。市场营销传播理学硕士将为您提供扎实的市场营销基础，同时也使您可以定位为市场营销传播专家。无论您选择继续在代理机构工作，在内部作为沟通团队的一员还是作为自由顾问，该课程将帮助您获得在该领域自信地建立自己所需要的技能和见识。
Getting the right message across to the right people is fundamental to business success. Join us for this intensive one-year masters' to hone your abilities and realise your creative potential as a marketing communications expert. Why study Marketing Marketing Communications Our MSc Marketing and Marketing Communications equips you with the comprehensive skill set needed to create impactful campaigns, develop strategic communication plans and deliver commercial communications that resonate with diverse audiences across a wide variety of digital media channels. You'll learn to balance creativity with analytical insights, ensuring your communication strategies are both innovative and data-driven. You'll learn how to engage audiences through both written and visual media, building your skills across a variety of industry-standard media production and design software tools. Why UWE Bristol Designed in collaboration with employers, the MSc Marketing and Marketing Communications at Bristol Business School is delivered by industry experts, many of whom are active in business management-related research. Our practitioner-led teaching approach and curriculum is continually updated to reflect the fast-moving environment in which modern businesses operate. We know it's not where you start but where you finish that matters. With this in mind, we've designed a skills and aspirations audit on arrival. This will help you identify gaps in your knowledge, including digital literacy, and guide you in choosing the right career path. Throughout the course, you'll receive tailored support to develop your skills and track your personal and professional growth. This feeds into the Careers Catalyst module, which enables you to reflect on your aspirations, build a relevant skill set and develop your personal unique selling point. You'll also enjoy access to and dialogue with business leaders, debating current, relevant topics at our popular annual Masters' Business Conference. Where can it take me Graduates of MSc Marketing and Marketing Communications will be equipped for a wide range of roles within the marketing communications, advertising and media industries. Whatever your backgrounds, you'll be prepared to work in areas such as brand management, creative strategy, digital marketing, media planning and public relations across diverse sectors.