数字革命导致参与通信的组织的数量和类型不断扩大。以前，广告通常仅限于大型商业组织，但是，现在需要拥有强大的网络形象。各种组织在与客户，公众和其他受众进行交流方面必须变得更加专业。市场营销传播理学硕士将为您提供扎实的市场营销基础，同时也使您可以定位为市场营销传播专家。无论您选择继续在代理机构工作，在内部作为沟通团队的一员还是作为自由顾问，该课程将帮助您获得在该领域自信地建立自己所需要的技能和见识。
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.<br><br>The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field. The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.