学习战略广告和营销传播方面的硕士课程，以发展在广告和传播机构中从事高级职业的技能。该战略广告和营销传播硕士课程为广告和传播机构的成功职业提供知识和技能。我们是第一所提供专业市场营销学位的英国大学，我们致力于发展您在广告和传播领域的职业。该硕士课程将使您对沟通计划，媒体，消费者决策和客户行为有更深入的了解，以应对不断发展的市场所带来的挑战。该课程将适合那些希望从事管理职业的毕业生，主要是广告和传播领域。<br> <br>本课程可帮助您发展对于组织与客户之间关系至关重要的管理和咨询技能。您将研究广告和促销策略
Study a Master's in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies. We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications. Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title. The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.