商业管理学位允许您通过学习获得一般性商业奖项或专门研究以下七个业务领域之一来建立自己的选择学位：会计，经济学，企业家精神，财务，人力资源管理，法律法规或市场营销。该课程还为您提供了在第一年末改变途径的机会，如果您愿意的话，可以让您专注于这一点。您也可以在第二年年底结束时改用一般途径。在课程中，您将获得广泛的商业知识和技能，这将使您能够从事私营或公共部门的职业。您还将拥有适当的技能和发展自己的业务的信心。在每年的学习中，您将结合核心模块和选修模块，并随着学历的发展而增加灵活性。每年的课程中，您还将有机会学习
As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why youll find marketing and advertising on almost every list of the fastest growing industries worldwide.<br><br>Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today's modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That's why youll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.<br><br>Youll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, youll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.<br><br>Youll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.