本课程为学生提供了市场营销的理论基础，并对解决分析和实际市场营销问题所需的技能有更多的了解。通过参加市场营销管理，市场营销决策分析，业务统计和预测，市场营销研究方法以及信贷风险管理，问题的更高级应用程序中的课程，学生将考虑在各种市场营销和商业环境中使用和应用管理科学技术。解决和电子表格建模技巧以及数据挖掘。定量营销的这种实际应用，以及营销的理论基础，为学生成为市场分析师，业务顾问，数据库经理和营销研究人员的职业做好了充分的准备。
This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems. Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining. This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.