达勒姆（Durham）的营销是多种多样且充满活力的。我们的课程采用跨学科方法，并吸取了心理学，社会学，人类学，哲学和经济学等领域的知识。除了了解该主题的功能方面（包括策略，消费者行为，品牌，市场研究和传播等领域）外，您还将有机会在自己感兴趣的领域发展专业。灵活性–在您成功完成第一年的前提下–可能会改变您的商务和管理学位课程。（需要Tier 4签证的学生将需要按照当时制定的Tier 4规定进行检查）。
Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.<br><br>Combining contemporary marketing with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether youre looking for a specialist marketing role or interested in the wider field of business management.<br><br>This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.<br><br>Year 1 provides a foundation of knowledge and skills in marketing and management with six compulsory modules. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.