随着数字时代的到来，营销也发生了变化。如今，任何企业都可以通过不同的在线渠道在全球范围内开展业务。在如此激烈的竞争中，与客户建立联系从未如此重要。无论您是想从事市场营销职业还是要利用您现有的市场营销知识，该学位都是理想的选择。它涵盖了传统和数字营销策略和理论。您将探索该领域的最新思想和技术，以学习如何在竞争激烈的行业中取得成功。您还将研究营销，战略和消费者行为方面的问题和机会。您将向经验丰富的学者和行业从业者学习。在实践之前，先发展您的营销理论和原理知识。处理现场客户摘要，参加实习的机会以及对大型企业进行
Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via channels. With so much competition, connecting with customers has never been more important.<br>This industry-accredited masters offers you the chance to explore the latest thinking and techniques in this rapidly changing field.<br>You'll look at both traditional and digital marketing principles and strategies, as you develop an in-depth understanding of the marketing role in organisations of all shapes and sizes.<br>Youll also examine the issues and opportunities in marketing, strategy and consumer behaviour.<br><br>Theory into practice <br><br>Our staff are a mix of practising and research-active professionals. So they bring the real world of marketing into the classroom, ensuring your learning is always industry-relevant. You'll also build professional workplace skills through live projects.<br>Working on live client briefs and the opportunity to participate in internships will see you put theory into practice. Youll be building a portfolio while you study, ready to apply for jobs as soon as you graduate.<br>Youll discuss marketing in the context of contemporary business issues whilst developing your knowledge of international branding and digital media. <br>Whether youre already working in marketing or youre looking to move into the sector, it's an opportunity to develop the expertise youll need to succeed.