该计划旨在使您了解全球的营销策略和实践，并分析全球营销环境，不同的文化和行为，营销机会和策略选择。MSc营销（国际营销）是MSc营销计划中可用的三种途径之一。其他途径包括：数字营销，消费者营销。攻读该硕士学位的学生将接受严格评估，以评估一系列全球和小型企业采用的营销策略，并提供可能的解决方案。这个非常受欢迎的计划还体现了数字化跨境交易的额外复杂性。
This Masters programme provides students with an understanding of marketing strategies and practices around the world.This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. In addition, you'll learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options.<br><br>Through these postgraduate studies you will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.<br><br>The MSc Marketing (International Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:<br><br>Digital Marketing<br>Consumer Marketing