在当今的商业环境中，组织必须发展并保留自己的竞争优势，才能生存并取得成功。营销职能的作用是确定这些竞争优势所在，并确保组织对市场机会做出响应。因此，营销对于满足快速变化的业务环境，客户和客户的需求以及组织的资源和策略的过程至关重要。该学位为学生提供了机会，使他们有机会了解营销理论的核心概念，并将其应用于实际案例。<br>（荣誉）营销学士学位（BSc）<br> 4年制，全日制<br>三明治年，国外可选年
Marketing plays a vital role in tackling some of the biggest challenges faced by organisations in today's dynamic business environment, from retaining competitive advantage and capitalising on the rapidly-changing needs of customers, to the evolving strategies of an organisation.<br><br>Our BSc Marketing degree will develop your understanding of the core concepts of marketing theory, providing you with the skills and real-world experience to apply them in new and interesting ways.<br><br>What you'll learn<br>Whether you're interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.<br><br>Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you'll have opportunities to work with local companies and specialists on ‘live' marketing projects, as well as undertaking an integrated placement year.