在当今的商业环境中，组织必须发展并保留自己的竞争优势，才能生存并取得成功。营销职能的作用是确定这些竞争优势所在，并确保组织对市场机会做出响应。因此，营销对于满足快速变化的业务环境，客户和客户的需求以及组织的资源和策略的过程至关重要。该学位为学生提供了机会，使他们有机会了解营销理论的核心概念，并将其应用于实际案例。<br>（荣誉）营销学士学位（BSc）<br> 4年制，全日制<br>三明治年，国外可选年
In today's fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future. Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go. <br><br>This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world. We all know that taking a placement year will boost your employability it's what makes Aston University graduates some of the most employable in the country. It's for this reason that we encourage every student to take one. The placement year gives you the chance to put theory into practice, gain relevant work experience, and develop professional and transferable skills.<br><br>The placement year is compulsory for BSc (Hons) Marketing students. International students can request permission to opt out of the placement year, but we strongly recommend that it is completed where possible.