如果您对营销，销售和消费者行为特别感兴趣，则此途径非常理想，该途径集中于全球市场中客户与企业之间的互动。您可以研究专业的营销主题，例如消费者行为，营销传播，营销研究，营销指标和全球营销。斯旺西大学（Swansea University）的理学学士（BSc）商业管理学位是管理学院内最完善的课程，以培养高技能和具有商业思维的商业经理而闻名。毕业生已经开始为世界上最大的品牌工作，包括壳牌英国，马莎百货，彭博社和塔塔。除了专门从事市场营销外，该业务管理课程还将为您提供有关企业家精神，管理咨询，运营管理，财务，会计
Ideal if you have a dedicated interest in marketing, sales and consumer behaviour, this pathway concentrates on the interaction between customers and businesses in the global marketplace. You can study specialist marketing topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing. The BSc Business Management degree at Swansea University is the most established programme within the School of Management, known for producing highly skilled and commercial thinking business managers. Graduates have gone on to work for the world's biggest brands including Shell UK, Marks & Spencer, Bloomberg and Tata. As well as specialising in marketing, this Business Management course will equip you with essential modern expertise in entrepreneurship, management consulting, operations management, finance, accountancy, strategy and human resources.<br><br>Business Management (Marketing) at Swansea is a flexible degree giving you the chance to study abroad for a year, or work in industry for a year. This can give you a real competitive advantage and broaden your horizons when it comes to seeking employment. Our broad selection of optional modules from the second and third years allows you to shape the degree towards your specific career goals. Covering the foundation of business and management, this course also focuses on how customers and businesses interact in a global marketplace, allowing you to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing. Teaching at Swansea is partly informed by research and our staff have hands-on experience of theory and practice, meaning you can benefit from their academic expertise and real-world know-how. As well as setting you up for a career in marketing within an organisation, we also have support services available to help you start your own business. During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management, including the Fujitsu Innovation Hub and presentation rooms.<br><br>As a Business Management graduate from Swansea specialised in marketing, you will find yourself in a great position to secure rewarding employment at any business. Whether your target is Shell UK, Marks & Spencer, Bloomberg or Tata, this degree makes you a strong candidate for any potential employer. Your next step could lie in any of these roles: Marketing Director, Analyst or Researcher, HR Business Partner, Management Consultant and Business Development Manager.