可选的三明治年份，可选的国外年份。成功的营销包括了解客户的需求或需求，然后提供无法抗拒的报价来满足他们。找出客户想要或需要什么的关键是了解他们的行为，并且该计划特别强调了解消费者。该计划的营销要素将向您介绍提供良好营销实践的基本原理。您将了解消费者，他们的行为方式以及如何确定他们的需求。您还将学习市场和营销在当今社会中的作用。为了了解营销如何为组织的财务状况做出贡献，该计划对会计原理进行了介绍。为了分析整个市场的表现，该计划还提供了经济学入门。作为组织内部的一项职能，必须对营销进行良好的管理，并且具有市场
The BSc Marketing and Management enables you to able to design and deliver a compelling marketing strategy by developing your understanding of consumer behaviour, wants and needs<br>The marketing elements of this programme introduce you to the principles that deliver good marketing practice. You will learn about consumers and the role of markets and marketing in today's society<br>You will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, you will also be introduced to economics<br>The management component of the degree will ensure you have a strong grounding in organisational structures, management skills, and business strategy