我们对广告和销售活动的持续关注使我们相信，营销活动仅在生产商品或服务后才开始。但这只是冰山一角。市场营销关注对客户需求的分析以及确保设计和生产符合买方期望的商品或服务所需的信息。在此过程中采用了战略研究方法，广告和促销，商品销售，销售以及产品和服务的管理，这些方法适用于以盈利为导向的公司以及非营利组织。
Marketing goes beyond advertising and sales pitches it analyses customer needs to design and produce goods or services that match buyer expectations, or even convinces them to change their buying habits.<br>UC's Marketing degree is focused on building your practical skills and includes real-world marketing opportunities.<br>Learn a wide range of skills, such as advertising products, digital marketing, understanding consumer behaviour, and customer experience.<br>Internships and practical projects taken as part of your studies count towards your degree and help enhance your work-ready skills.<br>Opportunities to get involved in annual UC-wide competitions such as inter-university business challenges, entr for young entrepreneurs, and Te Pokap Rakahinonga UC Centre for Entrepreneurship that connects you with local businesses.<br>Add Marketing study to many of UC's degrees to learn about customer trends and experiences specific to your business interests.<br>A degree in Marketing prepares you for a career in a variety of industries or professions that value creative communicators, analytical thinkers, and individuals driven by people and clients. With businesses and technologies constantly evolving, a Marketing graduate will always be sought after.<br><br>Career pathways could include: content creator, advertising consultant, market trends analyst,events management.