对市场如何运作以及消费者为何做出反应感到好奇。研究市场营销，广告，零售和销售，作为商业学士学位的一部分。新的媒体渠道正在兴起，并与传统的市场营销方式竞争。集成的购物体验从车间扩展到Facebook，Twitter，电子邮件营销，短信，电视，广播，直接邮件，目录等。企业需要员工，他们需要有信心并且有能力采取交互式，多渠道的业务解决方案，以及知道如何识别客户并以有意义的方式与他们建立联系。
The Bachelor of Business is informed by the latest business research and employer feedback, and your final year includes invaluable workplace experience, an applied project or a new business venture. There's a strong focus on social impact and the positive difference you can make.<br><br>It's a highly flexible degree. You can complement your business studies with other subjects youre passionate about, from tourism to journalism or sport. You learn from leading academics at an internationally accredited business school were among an elite group of business schools worldwide holding both AACSB and EQUIS accreditation.<br><br>Study marketing as part of the Bachelor of Business degree. New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.