学历文凭
Bachelor Degree
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
IELTS Academic score of 6 with no band score lower than 5.5
TOEFL iBT - Score of 60 (with a writing score of 18)
IDP—雅思考试联合主办方
雅思考试总分
6.0
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- 雅思总分:6
- 托福网考总分:60
- 托福笔试总分:160
- 其他语言考试:Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42
课程简介
The Bachelor of Business (Marketing) provides you with the knowledge and skills to successfully create and manage brands that win consumers hearts and minds using both traditional and new methods. Youll discover how to identify consumers needs and wants, develop sound marketing plans and create marketing campaigns for real New Zealand organisations. You'll also learn how to create a social media plan and determine its effectiveness using Google Analytics. This programme has been developed, and in some cases is being co-taught, with input from national and international business leaders. Youll get the opportunity to create and present marketing campaigns for organisations as part of your course work, our students have previously conducted online advertising campaigns (Google AdWords and Facebook advertising) for numerous New Zealand businesses.
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