商业研究（市场营销）荣誉学士学位课程为学生提供了专门研究市场营销领域的机会，而该课程的广泛范围意味着学生也可以深入了解商业领域的各个方面。我们的商业研究（市场营销）荣誉学士学位可在三年内全日制和非全日制学习。该计划的目的是允许学生通过广泛的业务和营销模块来量身定制他们的学习，以反映他们对营销的兴趣和未来职业抱负。
The BA (Hons) in Business (Marketing) is an exciting, practical programme that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape. Our BA (Hons) in Business (Marketing) is available on a full, part-time and blended learning basis over a three-year period. The purpose of the programme is to inspire and nurture a student's interest in the marketing discipline, while providing a solid foundation in business subjects. Students will develop an understanding of marketing theory and frameworks to formulate robust marketing strategies in a global economy. Students will get hands-on practical knowledge and experience through live case studies and client consultation. Students will be taught the importance of digital marketing, branding, and social media tools in the context of the modern business environment.