学历文凭
Masters Degree (Taught)
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications may be considered for the course.
IELTS - 6.5
TOEFL IBT - 86
IDP—雅思考试联合主办方
雅思考试总分
6.5
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- 雅思总分:6.5
- 托福网考总分:86
- 托福笔试总分:160
- 其他语言考试:PTE Academic: 58
课程简介
The MSc in Marketing has been specifically designed with the needs of current and future marketing professionals and managers in mind. The course will equip you with a comprehensive understanding of key foundations of the marketing discipline as well as providing you with a detailed understanding of the contemporary marketplace. In addition, you will learn how to apply the latest marketing theory and practice in an increasingly complex digital marketing environment.<br><br>The programme comprises of a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy, and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises.<br><br>The ethos of this programme is to work in tandem with industry, ensuring that graduates are competent, well-versed marketers, possessing the up-to-date knowledge and application skills necessary to develop and drive successful commercial (and non-commercial) enterprises. The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies in actual organisations, enabling our graduates to enter management roles, hitting the ground running.<br><br>Duration - 1 year
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