该全日制硕士课程面向希望在数字营销工具和技术的应用方面加深了解和提高能力的毕业生。战略，分析和实践元素的结合将为该课程的毕业生提供在市场上的明显优势。它对希望提高其数字技能，适应行业发展并在欧洲数字首都找到令人兴奋的工作的爱尔兰和国际商科毕业生（或相关领域）开放。都柏林的UCD Smurfit学校与世界领先的数字营销公司之间的紧密联系为课程的学生和专业人士提供了一个很好的机会，可以从业内的佼佼者那里获得经验。
Our vision is to deliver a program that stands at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies across Ireland and the globe. To accomplish this, weve assembled an exceptional team of academics and industry professionals who collaborate to ensure our content reflects the latest research and real-time best practices. We also leverage our strong networks and advantageous position in Dublin, the thriving tech hub of Europe, to bring digital experts from some of the world's leading technology companies into the classroom.<br><br>We recognise that digital marketing requires a technical skill set, and we take a hands-on approach throughout the curriculum to ensure our students hone the practical skills demanded by the industry. Students will learn the tactical approaches to customer journey modeling, customer analytics, search engines, social media, programmatic advertising and more, alongside timeless marketing strategy. The programme culminates not in a traditional master's thesis, but in an extensive summer consulting project where students work together on a live brief from a real client. Whether you have a background in digital marketing or are completely new to the field, we are eager to welcome anyone with the ambition to be a leader in the digital space.<br><br>12 Months