Combine two dynamic areas in this dual degree with industry-focused studies in business and science. Take on the future with a deep understanding of both business management and science. You'll study a range of compulsory courses that cover the business world, from accounting, economics, law and marketing, to business information systems, strategy and more. Our flexible science program offers one of the broadest selections of science disciplines available in Australia – giving you the freedom to find or follow your scientific passion. Studying science at UQ equips you with comprehensive scientific knowledge as well the skills that will prepare you for the future of work, including critical thinking, data analysis, problem-solving, creative thinking, advanced technical capabilities and communication skills. By combining these two areas of study in a dual degree, students will be given the vocationally focused business background, along with scientific theory and practical skills in their chosen major within the Bachelor of Science.<br><br>Marketing is critical to the success of any business. As a student in the Marketing major, you will learn how to create value through an understanding of customers, brand management, service and relationship management, digital, market research and strategy. On completion of this major you will be an agile, independent, highly skilled problem solver, with an understanding that the customer is central to enterprise success and revenue generation. You will be able to apply your knowledge and creative methods to generate practical, relevant and responsible marketing strategy for organisations.