A Diploma of Marketing provides the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. It delivers key information on marketing principles, business communications and consumer behaviour insights. The course is designed to provide you with a broad base of marketing knowledge and skills suitable for employment or to study a marketing degree at bachelor level. The Diploma of Marketing explores theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This program, comprising eight core subjects, has been specifically designed to provide a broad base of generalist marketing knowledge. With a Diploma of Marketing, you'll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you'll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports, Entrepreneurship, Hospitality or Hotel Management.