The Arts Foundation Year at Lincoln is year one of an integrated four-year degree programme which provides an alternative entry route on to a wide range of degree courses within the College of Arts, including Animation and Visual Effects, Architecture, Graphic Design, Creative Advertising, Illustration, Interior Architecture and Design, Design for Event, Exhibition and Performance, Fashion, Fine Art, Photography, and Product Design. Known collectively as the Arts Foundation Year, the programme adopts a dynamic interdisciplinary approach to learning, where all students follow the same curriculum and studying alongside one another, regardless of their degree specialism. It has been designed to enable students who perhaps need more time to adjust to degree-level study, are not sure which subject they want to pursue, achieved lower than expected grades, or are returning to education. Students can engage in the study of practical and theoretical subjects that are relevant to their creative disciplines. Our students can build their confidence throughout the programme by engaging with experimental ways of working, design processes, practical workshops, and critical thinking.<br><br>In increasingly competitive global markets, it is the brands with creative, engaging, and innovative advertising that stand out from the crowd. The BA (Hons) Creative Advertising degree at Lincoln encourages students to consider creative solutions for the challenges of global marketing. It prepares them to learn how to develop their thoughts into concepts that can be turned into creative campaigns. The course explores the relationship between conceptual thinking, copywriting, and design. It gives students the tools to develop an understanding of the integrated nature of effective advertising. Students have the opportunity to work on creative briefs for clients through a range of media, from television and print to digital and ambient advertising, gaining the practical skills and insight needed to meet real-world challenges. Our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. The course has an extensive range of long-standing relationships with some of the biggest advertising agencies in the world such as VCCP, Grey, Leo Burnett, Saatchi & Saatchi, and Ogilvy. Students are encouraged to enter, and have been successful in, national and international competitions, such as Design and Art Direction (D&AD), You Can Now (YCN), and Cannes Future Lions.