营销硕士课程涉及消费者在购买产品和服务期间的动机。您将学习如何使用此市场研究做出更有效的营销决策。一流的营销学者将教您如何通过有效地将产品/服务定位在市场中来寻找谁来开发竞争优势的客户。您将学习如何利用组织可能使用的促销工具来创造这种竞争优势并增强品牌资产。
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions. Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand's equity, whether the organisation is a commercial, non-profit, or social entity.<br><br>This 2 year packaged degree allows you to complete 2 master programs in just 2 years, instead of what would normally take 3 years to complete separately. Initially, you will complete your first master's program for the duration of 1.5 years. You will then receive 6 subjects (36 credit points) credit into your second master's program, allowing you to complete your second master's in 2 additional trimesters. If you hold a bachelor's degree in a Business or Commerce related area, you may be granted credit into your master's program to further shorten the duration and complete 2 master's in under 2 years.