营销在成功的企业中具有最重要的功能之一。他们研究出如何说服目标受众购买产品或服务，以及如何帮助公司与竞争对手区分开来。本专业使您了解营销在创造客户价值中的作用。您将有机会探索营销的多元化领域
Have you ever wondered what makes people choose certain brands over others Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.<br><br>This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour. Curtin's Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills. You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.