市场营销通过分析竞争对手和客户的行为并设计产品，促销，定价和分销策略来预测对产品，服务和创意的需求。这个双学位专业为学生准备了在竞争激烈且动荡的环境中有效组织和控制营销活动的准备。澳大利亚和海外都有大量的就业机会。<br> <br>该双学位为学生提供了学习艺术与商业学士学位的广泛专业的机会。将艺术与商业研究相结合具有许多好处，包括具有开箱即用的思维能力以及利用大脑左右两侧的能力。成功完成课程的毕业生将获得两个学位。艺术研究的重点是创造力，解决问题的能力，沟通技巧和实践技巧，使学生能够利用科廷大学领先的艺术
This double degree enables you to study majors from both Arts and Commerce courses. Combining studies in the arts and business has many benefits including the ability to think outside the box and apply transferable skills in both creative and commerce careers.<br><br>Studies in the arts focuses on creativity, problem solving, communication and practical skills, with students able to utilise Curtin's leading art, media and performance facilities.<br><br>Meanwhile, studies in commerce equip you with the skills and knowledge required to be job-ready in your chosen discipline.<br><br>Upon completion, you will be awarded a Bachelor of Arts and a Bachelor of Commerce, which will provide you with diverse career opportunities in Australia and internationally.<br><br>Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits. Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation's brand, products and services. This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.<br><br>Youll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.