在当今竞争激烈，全球连接且数据丰富的商业环境中，组织越来越依赖于消费者和市场洞察来帮助激发创新并为战略决策提供依据。洞察力可深入了解相关的，可操作的和以前未确定的市场趋势以及消费者需求，信念，动机和经验。营销人员通过使用定性和定量的方法，工具和基于先进理论观点的分析技术来发现见解。本专业将为您提供帮助组织从市场研究中获得宝贵见解的技能，这些见解使他们能够预测未来的消费者需求，识别不利的趋势，预测市场状况，衡量竞争，做出明智的预测并适应不断变化的市场。不断变化的环境。
In today's competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.<br>The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.