快速，熟练的营销人员对于任何组织的成功至关重要。营销人员了解消费者和商业客户，并创造吸引他们的产品。凭借对客户的旅程和经验的专业知识，他们能够通过创新，营销见解和执行营销策略来创造价值和市场机会，并为所有利益相关者带来长期回报。该学位课程侧重于今天如何通过创造机会和销售想法来实践营销策略。它提供了批判性思维和战略框架，使您能够了解不断变化的消费者环境并对其做出快速反应。它通过市场营销见解以及基准和绩效评估来探索创新营销模型，客户体验和竞争策略的开发。
Fast-moving, skillful marketers are critical to the success of any organisation. Marketers understand consumers and business clients, and create offerings that entice them. With expert knowledge of their customers' journey and experience, they're able to create value and market opportunities through innovation, marketing insight and executing marketing strategy with long-term return for all stakeholders. This degree focuses on how marketing strategy is practiced today by creating opportunities and selling ideas. It provides a critical thinking and strategic framework that will enable you to understand and respond quickly to the ever-evolving consumer landscape. It explores the development of innovative marketing models, customer experience and competitive strategies through marketing insights and benchmarking and measuring performance.