市场营销与传播高级文凭
Advanced Diploma of Marketing and Communication

学历文凭
Advanced Diploma

专业院系
销售和营销

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国际学生入学条件
IDP—雅思考试联合主办方

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CRICOS代码:105751K
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课程简介
52周(40周交付,外加12周学期休息时间)如下:面对面课程–每周16小时,在线综合–每周4小时,自学–每周10小时。面对面课程安排在周一至周五的上午9:00至晚上9:00,提供白天和晚上的课程。根据公布的时间表(根据校园和学生人数),学生必须每周在校园上课16个小时。每周16个小时的面对面授课时间表如下:每周2天,或2天中午至晚上,外加1次全天,或4次夜间课程。
BSB60520 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.<br><br>Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessionalhighly skilled work such as:<br><br>Marketing account director<br>Account planning manager<br>Client services executive<br>Marketing strategist<br>This course is for you if you want to lead a marketing and communication team to greater success through creative and innovative business practises.
BSB60520 Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.<br><br>Graduates of the Advanced Diploma will have broad knowledge and skills for paraprofessionalhighly skilled work such as:<br><br>Marketing account director<br>Account planning manager<br>Client services executive<br>Marketing strategist<br>This course is for you if you want to lead a marketing and communication team to greater success through creative and innovative business practises.
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