如果您想开发有关如何营销和管理奢侈品牌的专业高级知识和技能，则可以使用奢侈品牌研究生证书。如果您将来要考虑更高的研究生资格，该课程也是一个切入点。在本课程中，您将学习品牌设计的原理，如何推销和定位奢侈品牌，以及如何制定针对您的受众的独特营销策略。您还将使用横跨许多行业（包括豪华汽车，时尚，美容和酒店业）的示例来分析独特和有名望的产品的全球营销挑战，并完成您自己的针对行业的研究项目。应用与奢侈品牌相关的专业知识理论，框架和实践，以准确地告知品牌战略，品牌发展和业务决策。批判性地分析奢侈品营销环境，并创造性地
The Graduate Certificate in Luxury Branding is suitable if you want to develop specialist advanced knowledge and skills on how to market and manage a luxury brand.<br><br>In this course you will learn about the principles of brand design, pitching and positioning luxury brands, and how to create distinctive marketing strategies that target your audience.<br><br>You will also analyse global marketing challenges for unique and prestigious products, using examples spanning many industries, including luxury automotive, fashion, beauty and hospitality, and complete an industry-focused research project of your own.