心理学和市场营销是一种自然的结合，反映了商业世界的日常挑战以及心理学在商业众多方面的日益增长的作用。您将学习营销和心理学中的关键概念和理论，并将其应用于实际情况。您将开发人脑的高级知识，并获得分析方法，以检查文化，个性和生活方式如何影响消费者的行为。您还将学习如何使用适当的技术分析和解释市场研究数据，以及确定影响业务的本地，区域和全球问题。此外，您将能够在业务顶峰部门中运营自己的虚拟公司，并且可以在最后一年注册一个业务实习单元。要从该学位毕业后成为一名注册心理学家，您将需要完成一年的心理学学习，然后再进行
Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.<br><br>In this double degree course you will learn key concepts and theories in marketing and psychology and apply them to real-world situations. Youll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.<br><br>You'll also learn how to analyse and interpret market research data using relevant technologies, and identify local, regional and global issues that affect business. You can enrol in the Business Internship unit in the final year of the course.<br><br>To become a registered psychologist after graduating you must complete a further year of psychology study and then two years of skills-based training.