Kingston University’s BSc in Marketing and Advertising brings together the latest theories and practices to give you the edge in today’s job market. You’ll explore the foundations of contemporary and digital marketing in modern business, gain hands-on experience and have the chance to refine your consultancy skills by working on a live team project. Studying this Marketing and Advertising BSc at Kingston could lead to a broad range of careers in all aspects of marketing and advertising. You could go into communications, market research, copywriting, social media, media planning and so much more. During the course, you’ll have the opportunity to delve into entrepreneurship and create your own start-up with support from the Business School. You'll experience how marketing and advertising work in today's rapidly-changing environment by working on real-life project briefs from client organisations. Because this programme is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to graduate with a highly-sought-after CIM qualification – perfect for opening new doors to employment.