营销是创建，交流，交付和交换对客户有价值的产品的过程。它不仅仅是广告或销售。而是要通过了解和满足他们的需求将组织与​​其利益相关者联系起来。拥有营销学士学位，您将学习什么才是出色的营销策略，品牌如何通过差异化来创造价值，以及开发帮助企业建立品牌所需的创意和技术见解。该学位将为您提供技术，实践和分析技能的结合，从了解购买行为到开展社交活动，这是您需要思考并充当专业营销人员的所有内容。您还将获得品牌和传播，企业对企业营销，消费者行为，零售，服务，市场建模，营销策略和社会营销等领域的最新思维和最高质量的研究。
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It is much more than just advertising or selling. Rather, it is about connecting an organisation to its stakeholders through understanding and servicing their needs.With a Bachelor of Marketing you will learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand. The Coca Cola logo is recognised by 94 per cent of the world's population. So how did one of the planet's most iconic brands earn a prime spot in fridges around the world And how has it managed to stay current for so long In this course, you will learn a combination of technical, practical and analytical skills from understanding buying behaviour to building social campaigns.This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns everything you need to think and act as a professional marketer.<br><br>You will also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.<br>This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.