这项为期四年的荣誉计划旨在帮助那些希望发展技能的高成就学生，使其成为一名批判性和反思性思想家，能够识别，分析和开发针对21世纪企业所面临挑战的解决方案。突破界限，发展批判性和分析性思维的高级技能。由国际知名的行业专家和学者管理的小型，积极性高，成就卓著的队列将具有独特的个人经验。您可以从两种途径中进行选择：通过密集课程学习的专业途径，或针对希望攻读博士学位的论文的研究途径。您还可以参加领先的澳大利亚组织的行业实习课程。毕业于全球认可的荣誉​​学位，这将使您在竞争激烈的就业市场中脱颖而出，无论是在澳大利亚还
This major will develop you into a dynamic marketing professional.<br><br>You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.<br><br>Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. Youll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.<br><br>The integrated major capstone course will help you gain a deeper understanding of strategic marketing ambitions of organisations, and how customers are central to enterprise success and revenue generation.<br><br>Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.