本课程为您提供有关营销管理和策略原理，买方行为和营销研究以及与当代营销理论和实践相关的关键专业主题的全面而深入的内容。该课程在2017年Eduniversal Best Masters排名中在澳大利亚排名第二，涵盖营销传播，数字营销以及营销在特定行业（如旅游业）中的应用方面。作为您学习的一部分，您将进行一个重要的研究项目，从而有机会从事您特定的专业兴趣。该课程以行业为重点，与市场营销专业相关。通过演讲嘉宾和实际的工作场所项目与行业进行定期交流。您将有机会将自己的批判性思维和分析能力运用到现代营销挑战中，尤
This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.<br><br>The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on strategic branding, B2B services marketing, and sustainable and societal marketing.<br><br>As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest. During your second year of study, you will also have the opportunity to choose a specialisation in Luxury Marketing Management, Digital Marketing or Marketing.<br><br>The course is industry-focused and relevant to the marketing profession, developed with input from professional bodies such as the Australian Marketing Institute and the Chartered Institute of Marketing, UK. There is regular interaction with industry through guest speakers and practical workplace projects.