学历文凭
Bachelor Degree
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
OR
Cambridge GCE Advanced Level Certificate with grade ‘E' or higher in 3 Advanced Level subjects and 3 Ordinary Level subjects.
IELTS - Overall 6.0 (no band below 5.5)
TOEFL iBT (Internet-based) - 79-80 with no band less than 18
TOEFL Paper based - 550 (with a min. TWE 4.0)
IDP—雅思考试联合主办方
雅思考试总分
6.0
了解更多
- 雅思总分:6
- 托福网考总分:79
- 托福笔试总分:550
- 其他语言考试:PTE Academic - 54 with no communicative skill score less than 47
课程简介
A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree. While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders. Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management. You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.
相关申请
预科
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在校学习
跨境学习
校园授课-线上开始
在线/远程学习
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AUD 64,220
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