在通信网络不断扩展的时代，营销已成为高技能和复杂的职业。无论是设计或销售产品，传达政府服务还是提高非营利部门的知名度，营销都需要对相关方法和工具有广泛的了解，并需要出色的交流和分析技能。本课程向您展示如何成为一名多技能，适应能力强且广受欢迎的营销专家。您将对品牌，广告，数字媒体，消费者行为，营销系统，绩效指标和策略的消费者，组织和营销需求有深刻的了解。从品牌，广告和数字媒体，到消费者行为，营销系统，绩效指标和战略，我们的学位为您提供了一套真正全面的技能，可以根据您的条件发展营销事业。
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.<br><br>With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. Youll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. <br><br>This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment.