该资格反映了在各种营销环境中使用发达的营销技巧和广泛知识基础的个人的作用。他们将解决方案应用于已定义的一系列不可预测的问题，并分析和评估来自各种来源的信息。他们可能会为他人提供领导和指导，而对他人的产出负有有限责任，但是他们通常会向更高级的营销从业人员报告。根据所选择的构成资格的单位，候选人可以完成通用营销资格或专门从事直接营销，公共关系或国际营销。
Over the next 5-years strong growth is projected in areas such as Marketing and Public Relations, so now is the time to begin studying towards a career in this rewarding, varied, and in-demand field.Over 32-weeks you will develop marketing skills and a broad knowledge base in a wide variety of marketing contexts. You will learn important skills including, how to promote products and services, how to make a presentation, how to conduct market research, and how to apply digital solutions to work processes.Once you have successfully completed your qualification, you may wish to pursue a career in a variety of exciting roles. These include marketing officer, marketing research assistant, or public relations officer amongst others. Alternatively you may wish to further your studies with your Diploma of Marketing and Communication or another Diploma course in the Business Services Training Package.<br><br>CAREER OUTCOMES:<br>Direct marketing officer, marketing officer, marketing research assistant, marketing coordinator, public relations officer