营销通过了解市场需求并根据市场洞察力调整公司提供的产品，为客户，组织和社会创造价值。它对于私营和公共部门组织的成功无处不在，并且越来越重要。您将学习如何与消费者交流价值并研究成功营销的策略。我们的教学和研究得益于与企业，专业协会和政府之间的紧密联系。我们利用我们员工的行业经验以及由澳大利亚最资深的营销人员组成的行业联系。
Marketing creates value for customers, organisations and society by understanding market needs and aligning what companies offer based on market insights. It is pervasive and increasingly vital to the success of private and public sector organisations. You will learn how to communicate value to consumers and examine the strategies for successful marketing.<br><br>Our teaching and research benefits from strong links with business, professional associations and government. We draw on the industry experience of our staff as well as our industry connections made up of Australia's most senior marketers.<br><br>Our Marketing major emphasises critical and analytical thinking and the practice of marketing as an applied science. It provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social science. Our curriculum is grounded in the real world and emphasises interactive exercises, team building, role-playing, business planning, problem-solving, public presentations and social interaction.<br><br>The breadth of marketing careers provides room for all kinds of people, including those who see themselves having more general people and communication skills, as well as those who are highly entrepreneurial or seek a role that combines analytical thinking and creativity.<br><br>The knowledge and skills you will acquire from our marketing major are highly portable across a wide variety of career options and international boundaries.