学历文凭
Masters Degree (Coursework)
专业院系
销售和营销
开学时间
课程时长
课程学费
国际学生入学条件
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
IELTS Overall 6.5, no band less than 6.0
TOEFL Internet based (iBT): Overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing
IDP—雅思考试联合主办方
雅思考试总分
6.5
了解更多
- 雅思总分:6.5
- 托福网考总分:79
- 托福笔试总分:160
- 其他语言考试:Pearson Test of English (Academic) (PTE): Overall score of 56 with no communicative skill score less than 46
课程简介
La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.<br>Analyse and critique marketing theory to solve complex problems involving marketing strategies, Demonstrate analytical skills and ability to transform information to effectively manage complex marketing decisions, Transmit marketing skills, knowledge and ideas to reflect upon critical thinking for analysing complex disciplinary problems<br>The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.
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预科
奖学金
实习机会
在校学习
跨境学习
校园授课-线上开始
在线/远程学习
学校排名
世界排名
301
数据源:泰晤士高等教育世界大学排名
关于乐卓博大学
拉筹伯大学是一所世界领先的大学,位居全球大学排名前百分之一(2023 年泰晤士高等教育(THE),2023 年世界大学排名;2023 年Consejo Superior de Investigaciones Científicas (CSIC),大学排名网)和全球大学排名前 250 名(2023 年Quacquarelli Symonds (QS),2024 年 QS 世界大学排名)。拉筹伯大学的讲究实操的学习方法将重点明确地放在帮助学生为实际工作做好准备上。拉筹伯大学是维多利亚州雇主满意度排名第一的大学(2023 年QILT),为学生成功开创事业树立了信心。拉筹伯是澳大利亚首屈一指的研究机构,其所有广泛的研究领域均被评为 "达到"、"高于 "或 "远高于 "世界水平(2019年澳大利亚研究理事会;2018年澳大利亚卓越研究(ERA)成果),大学在2022年和2023年的全球排名上升了120位(2023年和2024年QS世界大学排名)。拉筹伯大学的留学生可以获得独特的澳大利亚学习体验。拉筹伯大学的主校区位于墨尔本,是澳大利亚最大的大学校园,坐落在一片原生态的丛林中,拥有风景优美的住宿区和澳大利亚唯一的大学野生动物保护区。对于希望到大城市以外求学的学生来说,拉筹伯大学是维多利亚州唯一一所拥有四个不同校区的大学,该大学幸运地拥有维多利亚州地区独特的风景。拉筹伯大学最大的地区校区位于本迪戈,毗邻大本迪戈国家公园,因此学生可以就近欣赏到最美的风景,体验最棒的留学生活。拉筹伯大学提供艺术、社会科学、传媒、商业、教育、卫生、信息技术、工程、法律和科学等专业的本科和研究生课程。学校拥有最先进的设施、专业的教职员工和热情好客的社区,学生将为未来做好准备,并在今天产生影响。
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