La Trobe的营销硕士为您提供了广泛的常规和专业营销职位所需的技能和知识。了解最新的营销理论，策略和技术。您还将有机会从事高级专业研究，例如研究和业务分析。您将学习：<br>营销管理-了解营销管理，计划和策略制定的关键组成部分。客户关系管理（CRM）-了解公司用于管理和分析客户数据的实践，策略和技术。数字营销-探索和实施社交媒体，搜索和移动营销的最新战略。市场研究-检查国内和国际营销公司中市场研究活动的作用和范围。
La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.<br>Analyse and critique marketing theory to solve complex problems involving marketing strategies, Demonstrate analytical skills and ability to transform information to effectively manage complex marketing decisions, Transmit marketing skills, knowledge and ideas to reflect upon critical thinking for analysing complex disciplinary problems<br>The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.