对具有广告专业知识的商业和市场营销专业人员的需求正在迅速增长。随着新兴经济体向由国内消费者需求驱动的经济转型，这种需求尤其强劲。随着行业结构，媒体渠道，技术和消费者授权的变化，广告行业本身在过去的二十年中发生了巨大变化。如今，媒体而非创意公司主导着广告业。这些公司需要在战略媒体购买和计划，市场营销和广告计划评估以及新兴专业领域（例如社交媒体管理）方面具有知识和技能的专业人员。广告专业化是针对营销专业人士的，他们需要获得在这一全球行业中成功所需的战略眼光。
Demand for business and marketing professionals with advertising expertise is rapidly growing.<br><br>The advertising industry has changed significantly over the past two decades in industry structure, media channels, technology and consumer empowerment.<br><br>Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management.<br><br>This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry.