市场营销和传播高级文凭反映了在组织的市场营销活动中提供领导和战略指导的个人的作用。他们使用广泛的技术，创意，概念和管理能力来分析，设计和执行判断。他们的知识库可能是高度专业化的，也可能是营销领域中的广泛知识。这些人通常负责小组的成果和组织营销职能的整体绩效。<br>课程时长-4个学期（约12个月）
This course reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.