该领域为学生提供公共关系专业和实践所需的技能，从而帮助组织与利益相关者团体建立和保持沟通与合作。学生将学习公共关系和传播的理论，了解利益相关者关系和声誉管理的重要性，掌握舆论分析技能，学习识别和管理组织问题，并制定危机管理计划。该计划还讲授研究，计划和实施战略性公共关系运动所需的技能，从目标，利益相关者确定，策略和战术到预算和评估。学生将了解全球化和新媒体如何影响公共关系实践，并了解该行业的法律和道德框架。
Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.<br><br>You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.<br><br>Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.