学历文凭
Bachelor Degree with Honours
专业院系
商业管理
开学时间
课程时长
课程学费
国际学生入学条件
IELTS Academic 6.0 (minimum 5.5 in each band)
TOEFL Internet-based 72 (17 in listening & writing, 20 in speaking and 18 in reading)
IDP—雅思考试联合主办方
雅思考试总分
6.0
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- 雅思总分:6
- 托福网考总分:72
- 托福笔试总分:160
- 其他语言考试:PTE - Overall score of 51.
课程简介
The programme provides students with a theoretical and applied understanding of international tourism, with an emphasis on the following elements: characteristics of tourists, tourist behaviour and demand, tourism products and supply, and the wider business environment in which tourism operates. The programme's content encourages students to acquire key transferable skills, including analytical thinking and problem solving, along with the ability to work effectively in teams and be able to present and communicate management ideas with confidence. The subject content encourages students to identify a range of challenges for the industry: innovations in technology, tourism management strategies, progressive planning and policy directives, new methods of marketing, branding and re-branding, operational and strategic awareness, including awareness of other sub-sector industries (especially hospitality and events), ideas for business innovation, changing attitudes towards the use of the environment, and purposeful approaches to customer care. The programme will develop students' intellectual capabilities, especially critical evaluation, synthesis, reasoned argument and research, which all play a vital role in encouraging students to become autonomous learners.
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