营销是任何成功组织的核心，它提供了市场与战略决策之间的重要联系。在本课程中，您将对国际商业环境中的市场营销有深入的了解，使您能够应对各种组织的不同需求。您将获得理论知识以及将其创造性地应用于解决复杂的实际问题的技能和机会。具有相关研究和业务经验的学术人员，在领先的从业人员的支持下，将为您毕业后的工作世界做好准备。该学位与市场营销管理系共同的第一年。您可以在第一年末在这些课程之间切换。牛津布鲁克斯大学在2018年《大学完全市场指南》排名中名列第四，现在位列第18位。全职：3年，或4年带工作
Join us to develop expertise in both areas while discovering what it means to think as an entrepreneur and act like a marketing leader.<br><br>From consumer behaviour to consultancy, our core modules are designed to cover all the key areas of marketing management and business. Thanks to our diverse expertise, we offer a range of optional modules allowing you to specialise in 1 of the 2 areas. For example, you might focus on leadership or look into omnichannel marketing.<br><br>When youre not learning from our experts in the lecture theatre, youll likely be in our Marketing and Social Media Lab. Here youll find everything from the latest industry-standard tools like Brandwatch to essential software like Adobe Creative Cloud.<br><br>To give you the best chance of success, we talked to a range of employers about what skills they look for when recruiting graduates. We also work with our partners, including JVCKENWOOD UK, to set live briefs so you know what to expect in your first role and put theory into practice.<br><br>Full time - 3 years, or 4 with work placement