企业家是开拓者，他们乐于应对变化的挑战。将获利能力的需求与对世界面临的日益增长的压力的理解联系在一起，明天的企业家将是那些能够发现为客户，社会和企业创造价值的新机会的企业家。您想让自己有能力使事情发生吗？适应变化的弹性这可能是您合适的程度。这不是典型的管理程序。凭借世界领先的理论，我们处于创业教育的最前沿。我们涵盖创造力，机会识别，销售，财务，企业领导力和有效的沟通。您将从管理学院的主题中进行选择，例如会计和金融，经济学，市场营销和管理科学。我们将研究业务模型创新，您将面对销售，网络和创新方面的现实挑战。
BSc Business Management (Entrepreneurship) is firmly at the creative end of business and management. We cover all elements of the entrepreneurial process, including creativity, opportunity recognition, sales, finance, entrepreneurial leadership and effective communication. We are a career-focused degree programme that defines entrepreneurship and its practice in relation to society, putting people at its heart. In an unpredictable world, innovative minds have the edge. Thinking and acting entrepreneurially is as valuable in a large organisation as it is in a new venture. Both leading companies and start-ups must develop new ideas, products and services that create value. That is why they look for graduates with an entrepreneurial mindset, someone comfortable with change and adept at facing new challenges.<br><br>This degree scheme draws on more than 30 years of experience in teaching entrepreneurship and working with businesses to develop entrepreneurial thinking at all levels of an organisation. Our approach encompasses all elements of the entrepreneurial process, including creativity, opportunity recognition, sales, finance, entrepreneurial leadership and effective communication. It is complemented through a focus on the development of the entrepreneurial self, namely how you see yourself as an entrepreneurial person in your chosen workplace or community context. Practice-based teaching ensures students engage in thinking entrepreneurially and develop new skills. Our wide range of expertise means we include all aspects of entrepreneurship, as well as business model innovation and digital strategies.