On the Business Management, Digital Innovation and Entrepreneurship course, you’ll gain a broad understanding of business with a strong emphasis on managing entrepreneurship and innovation. You’ll study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business. You’ll deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. And how both new and established organisations can respond to the opportunities and threats associated with disruptive innovation. If you want to work in areas that depend on the application of new technology or the introduction of innovative products and services, this is the right course for you. You will consider the economics of digital business and the characteristics of innovative businesses that succeed in a turbulent environment. Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management. Understand the characteristics, and the measures of success, applicable to innovative businesses in a contemporary environment.