This programme will allow you to learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.Learn how to improve entrepreneurial marketing and business practice by understanding how to apply knowledge to complex business issuesExplore digital communications and the ways in which SMEs approach marketing in a digital worldUnderstand how to make the most of marketing opportunities through an innovation-focused approachDevelop marketing analytics skills and boost your awareness of sustainability marketingBuild practical knowledge with applied projects to prepare you for employment