课程简介
Pursue a career in communications and add practical digital media skills to your resume with this post-graduate program in Digital Communication Management. This intense, one-year program will provide you with functional knowledge and specialized skills in core areas of digital communications including content strategy and curation, user experience and user design.In the Digital Communication Management program, our industry-trained and connected faculty will teach you the tools and skills required to work in digital communication. You’ll develop and analyze materials which attract and engage diverse audiences, and sharpen your communications skills to create and distribute content for a range of platforms using multimedia and interactive tools.You’ll also cultivate strategies for personal and professional development to enhance work performance and maximize professional opportunities in communication management. Through our program, you’ll learn professional communication industry standards, practices and ethics and copyright law in the development and delivering of content.Gain practical skills in user experience, from conceptualization to implementation of multi-platform programming, and graduate ready to hit the ground running in the workplace. Upon graduation, you’ll be prepared for jobs such as Digital Communication Specialist, Social Media Manager, Social Media Strategist and Digital Media Manager.This program pairs well with graduate certificates such as Public Relations - Corporate Communications, Marketing Management or Advanced Communications for Professionals.Digital Communication Management is a two-semester Ontario College Graduate Certificate program that is intended to prepare students to deliver messages in today's increasingly connected media environment. It is designed for students who want to expand their skills in the production and management of social media, media communications, video and audio production, photography, web and digital design.Graduates will be able to leverage these skills in content strategy and curation, as well as user experience and design to develop significant opportunities for employment in almost any sector that wishes to engage or educate an audience.Learning OutcomesCreate and distribute content for a range of platforms using multimedia and interactive tools.Conceptualize, develop and manage the implementation of multi-platform programming based on convergence skills to enhance user experience.Apply analytical and creative skills to refine the layout and development of a variety of communication materials to increase audience engagement.Career InformationGraduates of this program will possess in-demand skills that are desirable across all employment sectors and that enhance graduates’ advancement potential. In particular, career opportunities exist in the following fields: business, finance, health care, information technology, management, government and non-profit. Job titles may include digital communication specialist, social media manager, social media strategist, and digital media manager.Here are some examples of career opportunities for graduates of Fanshawe’s Digital Communications Management program:Digital Communication SpecialistDevelop brand digital priorities and gain alignment across channels, build, schedule, deploy and analyze email campaigns, identify opportunities to improve and optimize digital campaign performance through testing.Social Media ManagerAct as online brand ambassador, publish and manage social media content using various platforms and create and post shareable videos and images.Digital Media ManagerDeliver digital advertising campaigns, oversee conversion tracking and analyze results to optimize tactics, insights and strategy.
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