营销是创造力和业务相遇的地方。它是一个用途极为广泛的领域，随着不断变化的数字世界而发展，并适应了连接企业与消费者的无限渠道。通过营销工作，组织可以以消费者理解和关心的方式直接传达其业务优势。在日益个人化和实时的世界中，与消费者建立牢固且可信赖的联系是关键。营销是计划和执行创意，商品和服务的定价，促销和分配以创建满足个人和组织目标的交换的过程。营销弥合了消费者与组织之间的鸿沟，从而帮助公司了解人们从其产品或服务中获得的需求。确定市场和目标客户是业务成功的基础。通过营销活动和系统，组织可以跟踪和响应消费者偏好
Every business depends on key marketing decisions, from branding to advertising, to help drive revenue and increase market share. At Cape Breton University, we provide a comprehensive approach using modern facilities and approachable faculty who have real experience in the marketing world. You will learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.<br><br>At CBU, youll learn about ways to make business decisions with the use of simulations and case studies. Learn about the role various stakeholders play in an organization's marketing decisions, while immersed in a friendly culture that inspires creativity and communication.